The Tamar Valley Value Card is launching in late summer 2026 and is designed to encourage visitors to explore more of the Tamar Valley and increase spend at local businesses during their stay.
We’re inviting local businesses of all types – shops, cafés, attractions, producers and services – to take part by offering a simple discount or added-value deal to visitors holding a valid card.
How the Scheme Works
- Visitors receive the Value Card from sustainable visit Tamar Valley member businesses when they book a stay.
- The card is FREE and valid for the duration of the stay.
- Cardholders can redeem exclusive discounts or offers at participating local businesses.

Why Take Part?
- Attract new customers who are incentivised to explore and spend locally.
- Increase visibility among visitors seeking out local, independent businesses.
- Support sustainable tourism by being part of a destination-wide green initiative.
- Low effort, high impact – you choose the offer that works for your business
Website Promotion
- All participating offer-providers will be featured on a page just like this one.
- Non-members will receive a simple two-line directory-style listing highlighting their discount or offer.
- Visit Tamar Valley members will benefit from additional exposure, including a full business listing, enhanced content and inclusion in wider marketing activity.
- Offer providers to not need to be green-accredited to take part.

Terms:
A valid Tamar Valley Value Card must be produced.
Offer available from 1st September 2026.
