The Tamar Valley Tourism Association (TAVATA) was formed in 2001 to encourage and promote quality tourism in the area. It is a not-for-profit organisation and the membership includes all businesses with an interest in tourism, including local food providers, markets and shops, and business organisations who work with the tourism industry. Our holiday accommodation members look after 75,000 visitors to the Tamar Valley every year, and they are often the first people holiday-makers ask when they want advice on where to go for days out, places to eat and drink and so forth. 

We have strong links with the Tamar Valley AONB, regional tourism associations and local government agencies, and so are able to feed back news to members about current initiatives, developments and events throughout the area on a regular basis.  We also run regular networking events, from cream teas to visits to houses of historic interest to training events, where members can find out more about the Valley and discover services provided by other members.

Under our new logo and name Visit Tamar Valley, our aim is to take the Association into the 21st century and grow from a tourism association into a Destination Marketing Organisation.