Originally known as The Tamar Valley Tourism Association (TAVATA), our Association was formed in 2001 to provide support to the many small businesses that operated in the tourism and hospitality sector, and encourage and promote quality tourism in the area. We have always been a not-for-profit organisation with a membership comprised of all businesses with an interest in tourism, including local food providers, markets and shops, and business organisations who worked with the tourism industry.

In 2020, we rebranded as Visit Tamar Valley – the official Destination Management Organisation (DMO) for the Tamar Valley.  

Bridging the counties of Devon and Cornwall, the Tamar Valley is a jewel in the Southwest’s crown. It boasts a very special landscape of outstanding natural beauty that has been defined and shaped throughout history by its rivers, lush pastureland, and verdant woodlands. Today, it offers the visitor a stay packed with tremendous variety and interest. It serves as the perfectly positioned base for exploring the wider Southwest and yet is so often overlooked by holiday-makers in favour of the beaches of Cornwall, the wilds of Dartmoor, or buzz of Torbay.  

We also have strong links with the Tamar Valley AONB, regional tourism associations and local government agencies, enabling us to disseminate news about current initiatives, developments and events throughout the area on a regular basis. 

We also run regular and diverse networking events from cream teas, to visits to houses of historic interest. Members benefit from a sense of community and collaboration with their peers, access to training events, where members can find out more about the Valley and discover services provided by other members.