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Welcome to our Business Resource Library, a repository of articles, information, tool kits and more that we’ve curated to help with the diverse needs of tourism businesses in the Tamar Valley. Whether you’re seeking actionable strategies for growth, insights into industry trends, or practical resources to optimize your operations, we’ve got you covered. We’ll be adding more and more material to the library over time so please bookmark the page and feel free to visit regularly.
Visit Tamara Valley members, login to update your listing page/s here:
In this section, you can find out how our marketing channels are performing. We’ve slightly updated the way we present the information so that it can be compared with the same period in previous years. This helps us to see not only where we are now, but also how things are changing over time.
For the website, we’ve chosen to focus on four key metrics:
Active Users – this shows how many individual people are visiting the site within a set period. It gives us a sense of how many different people we are reaching.
Sessions – this tells us how many times the site has been used. One person might visit multiple times, so this figure helps us understand repeat engagement.
Views – this counts the number of pages people look at across the site. It’s a good indicator of whether visitors are browsing widely or just looking at one or two pages.
Session Duration – this is the average length of time people spend on the site during a visit. Longer sessions often suggest that people are finding the content interesting and useful.
These measures are important because they show not just how many people are coming to the website, but also how they are interacting with it. To make the most of this, it’s essential that our listing pages are kept up to date, special offers are published promptly, and events are added to the “What’s On” section. Fresh, accurate content helps keep visitors engaged and encourages them to return.
2nd quarter 2025
Active Users: 21,800
Sessions: 27,300
Views: 52,000
Duration: 59 seconds
2nd quarter 2024
Active Users: 14,800
Sessions: 12,200
Views: 42,400
Duration: 59 seconds
2nd quarter 2023
Active Users: 6,800
Sessions: 8.500
Views: 18,250
Duration: 1 minute, 8 seconds
For our social media channels, we’ve focused on the metrics that give the clearest picture of how well our content is performing and how audiences are engaging with it.
NB: We’re unable to collect interaction data from groups, and detailed insights are only available from 21st August 2024 onwards.
On Facebook and Instagram, the most useful measures are:
Views – shows the number of times that content was played or displayed. Content includes reels, posts, stories and ads.
Engagements – this includes likes, comments, shares and saves. High engagement means people aren’t just seeing our content, but actively interacting with it.
Follower Growth – this tracks how many new people are choosing to follow us. It’s a simple measure of how our audience is expanding over time.
Post Interactions (Clicks/Taps) – this shows when people click through to links, expand images, or tap on tagged accounts. It indicates whether our posts are prompting action beyond just scrolling past.
These metrics together give a good balance between visibility (how many people see our content) and impact (how many people choose to interact with it).
Views: 411,997 (includes groups)
Engagement: 6,058 (includes groups)
Followers: 10,260 (includes groups)
Interactions: 4,130 (does not include groups)
Reach: 145,300
Engagement: 3,700
Followers: 4,800
Interactions: 2,400
Reach: Unavailable
Engagement: Unavailable
Followers: 3,300
Interactions: 2,228
Visit Tamar Valley works in partnership with the Tamar Valley National Landscape to deliver The Tamara Landscape Partnership Scheme’s (TLP) Come Visit Stay Awhile project. TLP is a 5-year project with 10 key focuses and its aim is to enhance the Tamar Valley for both residents and visitors alike.
Thanks to the National Lottery Heritage Funding, funds have been allocated to:
In this section you’ll find a library of wonderful suppliers of products and services for the tourism and hospitality sector. We’re busy curating many more amazing local companies for this section of the website to help businesses and your customers find a solution to a requirement quickly and easily.
If your business has experienced wonderful service and/or great quality from a local supplier and you’d like to recommend the business for inclusion here, drop a line to marketing@visittamarvalley.co.uk
Meanwhile, happy browsing…
Group travel refers to a form of tourism where people travel together as part of a larger group. These groups can vary in size and type, from small groups of friends or family to large tours made up of dozens or more participants. Organised group tours often include the expertise
Working with the Travel Trade means working with anyone who operates between you as the supplier, and the customer as a tourist. In practice it means teaming up with a host of independent businesses operating globally using various channels through which customers can buy your products and experiences. Sounds good?
Guest blog post At Ramblers’ Rest, eco-tourism isn’t just a trend; it’s our core value. Nestled in the heart of Dartmoor, we’ve always aimed to protect the environment that makes this place so special. But in late 2023, our future looked uncertain. Energy costs were spiralling, and despite our commitment
By Mary & Martin, Birland Cottage This is a simple Two Point Plan for sustainable purchasing we’ve prompted ourselves to draw up as a Green Ambassador for the Visit Tamar Valley Green Tourism Programme. It focuses on purchasing outside of the significant decisions to be made about green energy, travel
By Mark Owen, Former South West Coast Path National Trail Officer’ According to Visit England, walking is Britain’s most popular outdoor recreation. It’s popular among international visitors too with nearly one-quarter of overseas visits including a walk in the countryside on their itinerary. The domestic market is also strong: in
Visit Tamar Valley is on a mission to digitally upskill 100 tourism and hospitality businesses operating in, or nearby the Tamar Valley area. With thanks to funding from the National Lottery Heritage Fund and with the support of the National Landscape as part of the Tamara Landscape Partnership Scheme’s Come Visit Stay Awhile project.
Visit Tamar Valley will be running our final workshops under the programme this November 2025.
Join our interactive workshop, How to Get More Visitors, designed exclusively for local tourism and hospitality businesses in the Tamar Valley. Discover practical ways to increase your visitor numbers by developing exciting new products, reaching fresh audiences, and making the very most of your Visit Tamar Valley membership. This is your chance to gain real, actionable insight — from seasonal campaigns to collaboration ideas that can amplify your reach. 👉 Don’t miss out on this opportunity to boost your visibility and help make the Tamar Valley a must-visit destination. Book your place today!
Discover how easy it is to bring your business to life with video. This practical two-hour workshop will show you how to use tools like Canva and your smartphone to create engaging clips for social media. Learn why video is the most powerful way to attract visitors, what kind of content works best, and how to turn everyday moments into posts that inspire bookings. No digital experience needed — just enthusiasm for sharing the beauty of your business and the Tamar Valley. 👉 Don’t miss out on this opportunity to boost your visibility and help make the Tamar Valley a must-visit destination. Book your place today!
Visit Tamara Valley members, login to update your listing page/s here:
Here are the slide decks that were used for some of the presentations at our recent Tourism Conference at the Bedford Hotel in February 2024. Click on each one to download a copy to keep.
In this section we’ve included materials that we think might be useful for reference documents. Click each one in turn to read and download.
All of the images featured in this library are free of any licence restrictions. You may browse and download as many as you like. More images will be added over time.
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