Green Tourism Programme
Visit Tamar Valley and Green Acorn Championing Climate-Positive Steps in the Tamar Valley
Visit Tamar Valley is committed to addressing climate change through our Sustainability Pledge and promoting green tourism. As part of the Tamara Landscape Partnership Scheme’s “Come Visit Stay Awhile” project, we’ve teamed up with The Green Acorn Award Scheme, a voluntary green tourism initiative led by SECTA for over 10 years. Recognized as a model of good practice by the BS 8900 British Standard for Sustainable Business, we are helping a group of tourism businesses dubbed ambassadors, on their path to sustainability. Read on to learn more.
Meet our Ambassadors
Over the next two years and beyond, Visit Tamar Valley will follow their journey as they implement or expand green initiatives, making a lasting positive impact today and for future generations. Visit Tamar Valley invites visitors to join the journey as well by following their progress. These businesses are eager to highlight their steps to reduce their environmental impact— and that of their guests. So stay updated on their progress through our regular social media updates and in our newsletters.
The Arundell Hotel
Representing hotels
The Arundell Hotel is one of just a handful of hotels in the area and known for its rural charm and focus on country sports. Its restaurant is celebrated for using seasonal, locally sourced, and wild ingredients, expertly prepared by their chef. As strong advocates of simple pleasures, outdoor activities, and the natural world, the hotel has already made significant progress on its green journey. It will be exciting to follow their continued efforts to enhance their sustainability practices in the coming years.
The Yard Cafe
Representing cafes and tea rooms
Birland Cottage
Representing self catering micro businesses
Birland Cottage enjoys one of the most desirable positions in the Tamar Valley, situated at the heart of the Bere Peninsula between the great rivers Tavy and Tamar. Birland is a quaint and cosy former silver miner’s cottage set up as self-contained accommodation with the option of breakfast and evening meal thanks to onsite chef Martin. A keen veg gardener, guests can look forward to sampling home grown produce from the nearby allotment.
Spring Parc
Representing multi-accommodation self-catering parks
Located in beautiful Cornish countryside, family run Spring Parc invites you to come and unwind at one of their beautiful wagons and cottages. Each one is nestled in its own private gardens providing space to relax and unwind. Spring Parc is a vintage experience where a collection of 8 quirky wagons, cabins and shepherd huts, and two cosy cottages blend harmoniously with their surroundings. Suitable for couples, families and small groups Spring Parc is dog-friendly too.
Peter, who owns the park commented ”I feel honoured that we at Spring Park have been chosen to work with TVT as an ambassador business to help and encourage others to develop tourism in a Green and sustainable way here in the Tamar Valley. Although we have been going for 11 years now, we are very much beginners in this quest but are ready to do all we can for this beautiful and rich part of our green and pleasant land.’‘
Lucy Daniel Guide
Representing guiding and touring
Award-wining and highly experienced walker and guide Lucy Daniel is a former member of a Public Rights of Way team and South West Coast Path Association volunteer. Lucy provides a full schedule of tours around the Tamar Valley and its borders, rewarding guests with a 10% discount for arriving by public transport.
Here’s what Lucy has to say about being on the programme: “I’m delighted to be an ambassador for the Visit Tamar Valley Green Tourism Scheme. As a business founded on the principle of minimising its carbon footprint, I hope to be in a good position to encourage other businesses to make small changes to make a big difference. We are privileged to work in beautiful natural surroundings, so doing all we can to protect them has to be a priority.”
Old Rectory Camping
Representing camping and touring businesses
Ramblers Rest
Representing bed and breakfast businesses
Sustainability Saves Tomorrow
Made possible with the backing of National Lottery Heritage Funding, Visit Tamar Valley has initiated a programme to sponsor 10 tourism and hospitality businesses in the Tamar Valley region. Here are the first four. Dubbed ‘ambassadors’, these businesses will receive support to engage with the Green Acorn scheme and strive for the Green Acorn award by implementing a minimum of 25 actions to reduce the environmental footprint of their businesses and also that of their guests. They’ll also be encouraged to share insights and best practices with other local businesses, fostering sustainability across the Tamar Valley tourism sector. By the latter half of 2025, our ambassador businesses will play a key role in crafting a Sustainable Tourism Charter for the Tamar Valley.
The scheme will also recognise the commendable practices already implemented by many businesses, encouraging them to sustain their green practices and share their successes and expertise through their listings on the Visit Tamar Valley website. Meanwhile find out more about sustainable tourism on the button below.
In 2023 Booking.com carried out extensive research into sustainable travel. Here are some key takeaways:
76% of travellers said that they wished to travel more sustainably in the coming 12 months.
Whilst 49% of travellers believe more sustainable travel options are too expensive, 43% are willing to pay extra for travel options with a sustainable certification.
The “Tourism 2023” report by ABTA highlights the commitment of leading UK tourism stakeholders to creating a profitable industry that benefits destinations and protects the environment. This initiative, supported by Forum for the Future and Defra, emphasizes developing sustainable products, protecting the environment, and ensuring tourism benefits local communities (ABTA).
Mintel’s 2024 report on sustainability in travel reveals that a significant portion of UK travellers, especially younger generations, prioritise sustainability when booking holidays. It also notes that consumers are increasingly aware of the environmental impacts of their travel choices and seek options that align with their values (Mintel Store).
Additionally, a Twissen report underscores the need for sustainable tourism development in the UK, stressing the importance of investment in rural and maritime areas to unlock their full potential. The report calls for updated tourism legislation, improved transport systems, and the promotion of regional products to support sustainable tourism growth (Twissen).
This research highlights an increasing awareness and concern about the environmental impacts of travel. Travelers are driven not only by a desire to protect the planet for future generations but also by the personal health and well-being benefits associated with sustainable practices.
What Ambassador Businesses can expect from the programme
- A framework allowing businesses to take a structured approach to sustainable development by considering the social, environmental and economic impacts of their activities
- That the framework will be applicable to their organisation in terms of size, type etc.
- Help with adjusting to changing social expectations
- Help with organising and connecting to technical, social and environmental standards, both formal (e.g. ISO 14000 series of standards) and private standards (e.g. the GRI and the AA1000 standards)
- A maturity pathway for the development of the management of sustainable development issues and impacts
- Access to useful tools to assess and engage in improving organisational performance
- The ability to contribute to international level dialogue in the international standard on social responsibility, currently under development.
What are the benefits for businesses taking part?
- Positive Reputation: Sustainable practices enhance your brand image, attracting environmentally conscious customers who prefer eco-friendly businesses.
- Cost Savings: Implementing energy-efficient measures and waste reduction strategies can lead to significant cost savings over time.
- Access to Grants and Funding: Sustainable businesses may qualify for grants and funding opportunities aimed at supporting eco-friendly initiatives.
- Competitive Advantage: Differentiating your business as sustainable can give you a competitive edge in the market, attracting more customers and increasing loyalty.
- Resilience to Climate Change: By adopting sustainable practices, businesses can mitigate the impact of climate change on their operations.
- Community Engagement: Engaging in sustainable practices can strengthen ties with local communities and foster positive relationships with stakeholders.
- Long-term Viability: Investing in sustainability ensures the long-term viability of your business by reducing environmental risks and contributing to the well-being of future generations.
- Accreditation: Receive a Green Acorn Award.
Ambassador businesses will be presented in PR, social media, newsletters, and marketing campaigns, and their business listings will be featured on the Visit Tamar Valley website. In turn, our team of businesses will be encouraged to produce case studies and be on hand to support and mentor similar businesses in the Tamar Valley. They will also have the opportunity to contribute to the development of Visit Tamar Valley’s Green Tourism Charter in the second half of 2025. Have a look at Visit Tamar Valley’s associated marketing campaign designed to support the programme and those involved. You’ll find it pinned to the Additional Resources section of this page, below.
Meanwhile Visit Tamar Valley has published its Sustainability Pledge for 2024 and 2025.
How the process works
If you are interested in putting your business forward for the programme, please complete our questionnaire linked below. We’ll keep the link open until the end of July. Once applications close we’ll be in touch to invite our chosen Ambassadors to participate in an onboarding meeting with our experts from Green Acorn.
Once selected to take part, each Ambassador business will undergo an inspection followed by appropriate resources and support to help them work towards receiving the award. Under the scheme, there will also be a follow-up inspection two years later. After that, our Ambassadors can choose to continue with Green Acorn membership independently if they wish. Throughout the programme, our Ambassador business team will be able to meet regularly to learn, share experiences and support each other.
Visit Tamar Valley will utilise its various channels as the programme unfolds to highlight progress, share insights and raise the visibility of our Ambassadors and their businesses in the short-stay market, to help keep them front of mind.
Meanwhile, Visit Tamar Valley has already published its own Sustainability Pledge for 2024 and 2025.
Get involved
Its not too late to get your business enrolled. Take a few moments to complete our questionnaire and we’ll be in touch. Please scroll down the form to reveal all seven questions before submitting your responses.
Remember, we’d love to hear your views about sustainability in the tourism and hospitality sector regardless of whether you become an ambasssador. So please have your say. Thank you in advance for taking the time and please refer to our Privacy Policy for information about data collection.
Additional Resources
In 2023, Visit Tamar Valley was awarded a Bronze award by Green Tourism. Green Tourism’s certification programme celebrates the dedication of tourism businesses actively pursuing sustainability. The Bronze, Silver and Gold awards are globally recognised symbols of environmentally-conscious practices, serving as milestones in a journey toward greater sustainability and attracting eco-conscious travellers. Businesses who wish to pursue a Green Tourism Award as an alternative or additional award can apply to Green Tourism direct.
Meanwhile, we’ve included a library of resources for you to browse and download.
